A conversation with La Tigre
Interview Flavia Giolito / Letizia Macaluso
Hey guys, you’re a couple of graphic designers both at work and in life, but how did you meet? And how did you decide to start a studio together?
Very romantic, in ninth grade. Then we lost contact for about ten years and we met by chance on a train, from that moment we never left one another. We were carefree and eager to test ourselves. Our work has always been our passion, so it was a natural process for us to do it together.
You hold a course of Brand Identity at IED, how do you handle the fact that you’re passing on your knowledge to the students in a time and a place where you don’t want to give your secrets away?
We’ve never really been put in a difficult spot with our students, more than anything we don’t want to let go of too many secrets that could find their way to our competitors.
How do you manage the work between the two of you?
Our job really uses all four hands and two heads. We always start by thinking together and coming up with thoughts and ideas. One of us starts working and then the other one puts their hand or two cents in. We are often exchanging files with one another. We know that our strength is our personal differences, we know that when we combine our differences the best things come out.
How do you manage the balance between professional and private life?
It is difficult to have a balance after being together for so long. Bringing work home is inevitable, as well as vice versa.
Our work day begins with breakfast still in pajamas, it is impossible to think of not talking about something if you have an idea or something going on in your head.
Where are you inspired by at the moment?
From Asia, the materials and the photographic language.
What is some advice that you will give to young designers?
Certainly not to start work right away on their own but get as much experience as possible in different types of design. It is important to learn as much as possible from those who already know how to work, so you can get in touch with different approaches. The road is long and winding, though it may seem simple.
Three of your favorite foods?
Pizzoccheri, Bun cha and also French Fries.
Is there some secret project that you would like to work on?
We think it might be very interesting to extend our method on a medium that is not the printed paper. We’d love to go to the 3D, digesting and creating objects.
What are, in your opinion, the greatest difficulties for the young creatives in Italy?
In Italy it seems that the visual culture has lost a bit of its charm. In our opinion, sometimes, graphic designers, particularly young people, are saddled with the role as executor and not as thinker / planner, which has a larger and more complex vision.
In a world where everything is accessible to everyone and there is a continuous stream of visual information, how do you remain innovative, but at the same time recognizable?
We do not feel as innovative as much as we feel flexible and capable of constructing languages according to the increasingly diverse needs of the projects that we face.In the last few years we’ve built a method that allows us to always visually translate the projects differently but clearly with a solid matrix or mold as a foundation.